Making A Web Presence: Marketing Your Cafe

By Michael O'Brien - 18th Nov 2015

Find under: Advice

This post today will appeal to a demographic set of readers that see the Internet as an essential ingredient, a must have business tool in promoting their business.

Others will view the Internet with a skeptical eye and regard it as something for another time. That would be a mistake. In the twenty or so years since the Internet came about it has heralded incredible changes in how we search for and interact with information.

Today’s post uses the persona of a small cafe owner. With more cafes opening up in your area, you want to set your little coffee and sandwich shop apart from other places nearby. The Internet opens up a whole new world of marketing possibilities to let people know about your cafe, learn about the beverages and snacks you serve, find out about any sales you may promoting, and interact with other satisfied customers.

Making a web presence can work in your favour as long as you establish early on about what your goals are and what type of experience you want to give users who visit your site.

Making a web presence: starting with a website

The website is the centre of your online marketing campaign. It is the place where you want to lead potential customers from other platforms such as blogs, social media sites, review sites, forums, and industry news publications. You want people to come to your website to have a great experience as they will be enticed to visit your cafe in person or if you do decide, to purchase beverage items through your online shop.

When creating the website, keep the following tips in mind:

  • Make it user-friendly that appeals to potential customers. You want to focus on what your cafe is about and build trust that you can offer people what they are looking for at the prices that will appeal to them.
  • Select a domain name that makes sense and relates to your cafe. You wouldn’t want a domain name such as Specialtycoffees.com when the only beverage you serve is tea.
  • Design a website that makes sense to the user, not just for the business. The content you post should hold their interests and be relevant to what they want. Always keep the website user in mind first.
  • Make the website mobile-friendly. More people rely on smartphones and tablets to get information about the local cafes as they are walking down the street.

Creating other sites that will link to your website

Once you have your website created, you need to build your network of corresponding sites that will help to find potential customers and coax them to further interact with your business. Blogs, social media pages and newsletters should all link to your main website and important landing pages so people to gain the information they are seeking and learn about ways to contact your cafe.

Tips to use to expand your web presence:

  • Update the content you post. Keep it fresh and relevant in regards to the information that you want to convey to people. Also keep in mind that you want it to be engaging.
  • Avoid spamming everyone. While you want to periodically update your sites with new content, you should also avoid spamming them with too many things all at once. You lose the message you want to convey to your audience when there is too much content they have to sift through on a daily basis.
  • Ensure all links and sites work. People will be using different browsers to access your cafe website. Test your website and other accounts so they don’t lead to 404 error pages or dead links.

As you build your web presence, people will come to know about your cafe and the brand you want to portray. By creating a dynamic website and social pages, people will have an easier time finding you as they will tell their friends who will come to your cafe to try out your products.

About the Author: Michael O'Brien

Michael is the marketing manager for Big Red Cloud. Apart from trying to demystify accounting software, Michael enjoys rugby, photography, good food and seeing as much of the world as possible.