{"id":10108,"date":"2015-10-02T10:21:29","date_gmt":"2015-10-02T09:21:29","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=10108"},"modified":"2025-05-01T22:55:19","modified_gmt":"2025-05-01T21:55:19","slug":"the-power-of-colour-for-brand-marketing-is-it-important","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/the-power-of-colour-for-brand-marketing-is-it-important\/","title":{"rendered":"The power of colour for brand marketing. Is it important?"},"content":{"rendered":"

Are people controlled by the colours<\/span> they see? Does it influence the products they buy, as some colours<\/span> may be off-putting while other hues are enticing?<\/p>\n

It is a fascinating topic of discussion for businesses who are trying to brand their products and services. As a society of visually-minded people, we rely on colours to promote certain feelings or to express ourselves. Often we’ve purchased red flowers for a sweetheart to show our fiery passion for them, or brown and green outdoors clothes to show how rugged and down-to-earth we are when going on a camping adventure.<\/p>\n

Sometimes, we associate colours<\/span> to certain feelings. When we think of blue, we imagine trust and strength. The colour<\/span> green may be associated to peace or health and wellness, while yellow invites feelings of warmth and optimism.<\/p>\n

The psychology of colours<\/span> and business branding<\/h3>\n

The pyschology<\/span> behind colours<\/span> and how companies use them to brand their products and services has been up for debate for decades. Since every person reacts differently to each colour<\/span>, it can be difficult to determine the right one that is the most appealing to your buyers. Also, the meaning of colours<\/span> can overlap or contradict itself. Some people associate calmness with the colour<\/span> gray, while others will believe green fits this emotion better. Other people can’t stand the colour<\/span> brown, but love the warm colour<\/span> mocha.<\/p>\n

Use colours<\/span> to focus on what people should perceive about your business<\/h3>\n

Instead of using colours to tap into a person’s emotions or feelings to persuade them to make a purchase, small businesses should instead focus on selecting the right colour<\/span> that is appropriate to the products and services sold. So you wouldn’t want to adopt Goth black for your brand colour<\/span> when trying to get working parents to drop off their children at your creche<\/span>, or sparkly pink when selling fishing equipment to sportsmen. You want to find the colour<\/span> that captures the personality of your business so people immediately recognize and trust that brand to fulfill a specific need.<\/p>\n

Advice about choosing certain colours<\/span> for branding<\/h3>\n