I attended a presentation last week in The Foundry for the\u00a0final lecture in the\u00a0Google\u00a0Breakfast\u00a0Briefing\u00a0series for 2016. The briefing, which was well oversubscribed, focused on Google tools and insights.<\/p>\n
It was an insightful and thought provoking presentation but it was amusing that the giant of giants had to get 3 different notebooks on stage before it could get one of the demos to work properly.<\/p>\n
That aside, the presenter, Sarah O’Neill from Google, is a consummate presenter and one that is very much on top of her game. Sarah’s presentation on Think with Google <\/a>was most interesting and it’s one of Google’s tools that you should check out at your earliest convenience.<\/p>\n Think with Google presents data that has been collected and collated by Google’s global team and on top of that they layer the trends and point to some forward-looking perspectives and behind-the-scenes looks at digital campaigns. This is carried out across industries, platforms and audiences. No matter your business there is something here for you. I advise you to sign up today – here.<\/a><\/p>\n Great presentations are memorable more often than not from an unintended action. This is what happened during Sarah’s presentation when she introduced a new expression that was new to my ears – that of the ‘time thief.’ She used a great example from within the Think with Google platform.<\/p>\n In it there is a section that collates all the top YouTube ads and ranks them in order of popularity for that month. Sarah played the ‘Imagine The Possibilities | Barbie’ ad (see below) and called it a ‘time thief,’ a video, she claimed, that you could watch over and over, and over some more.<\/p>\n