{"id":10955,"date":"2016-03-21T09:30:19","date_gmt":"2016-03-21T09:30:19","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=10955"},"modified":"2022-04-04T08:09:04","modified_gmt":"2022-04-04T07:09:04","slug":"running-your-own-hair-salon-6-ideas-to-generate-new-customers","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/running-your-own-hair-salon-6-ideas-to-generate-new-customers\/","title":{"rendered":"Running your own hair salon – 6 ideas to generate new customers"},"content":{"rendered":"

Fulfilling your dream of becoming a professional hairstylist sometimes requires a bit of ingenuity. If you really want to market yourself as a brand, then you need to stand out from the crowd. Whether you plan to open your own hair salon or just work in one, here are some innovative ideas to jumpstart your career.<\/p>\n

1. Partner with a manicurist<\/strong><\/h3>\n

Does your hair salon have a professional manicurist on staff? If not, there is likely a professional nail salon within a few streets of your establishment. Develop a partnership where each customer receives a discount on both hair and nail services. It\u2019s an easy way to double your client base almost overnight.<\/p>\n

2. Partner with a local photographer<\/strong><\/h3>\n

Photographers always need a team of professional hair stylists, manicurists, and makeup artists. In addition to getting paid to work on professional photo shoots, stylists also get credit after the publishing of the photographs.<\/p>\n

3. Take more client photos<\/strong><\/h3>\n

Give your customers an extra boost of self-confidence by posting their pictures on Facebook, Twitter, and social media. \u201cBefore and After\u201d shots are always a popular marketing tactic. Customers may not visit your website frequently, but almost everyone monitors social media several times a day.<\/p>\n

4. Post retro\u00a0hairstyles<\/strong><\/h3>\n

In the midst of all Facebook posts, sometimes it\u2019s fun to mix things up by posting some silly photos of old prom pictures and wedding photos with out-of-date, retro hairstyles.<\/a>\u00a0Ask family members for old yearbook photos with the \u201cBig Hair\u201d trends of the 80\u2019s or the \u201cFeathered Bangs\u201d from the 70\u2019s. Who knows? Maybe your pictures will go viral?<\/p>\n

5. Host a public promotion<\/strong><\/h3>\n

Some hair salons have tremendous success by setting up shop in a local park or giving free haircuts to the homeless. Take videos of the public outing and share them on your website and social media. It\u2019s a great way to build brand awareness. Just make sure to have lots of business cards handy for hundreds of potential new customers.<\/p>\n

Chech out the Shave or Dye<\/em> annual fundraiser <\/a>for the Irish Cancer\u00a0Society.<\/p>\n

6. Try SMS marketing<\/strong><\/h3>\n

If customers spend more time on Twitter than do they do visiting your website, imagine how much time they spend on their smartphones.\u00a0SMS marketing is quick, easy, and cheap! It\u2019s also one of the most effective methods of achieving an almost immediate surge in sales, too. SMS marketing is an inbuilt feature of new salon management systems such as Hive Salon Software.<\/a><\/p>\n

If being a professional stylist is your lifelong dream, take control of your destiny by implementing some creative marketing strategies. By engaging in social media and SMS marketing, you can always post a quick discount coupon to reward existing customers, too. When it comes to having a successful career as a professional hairstylist either working in or owning your own hair salon, repeat business is one of the most important factors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fulfilling your dream of becoming a professional hairstylist sometimes requires a bit of ingenuity. If you really want to market…<\/p>\n","protected":false},"author":6,"featured_media":10960,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66,67],"tags":[171,123],"class_list":{"0":"post-10955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-marketing","9":"tag-marketing","10":"tag-social-media-marketing"},"yoast_head":"\nHow to Attract New Clients to Your Hair Salon | Big Red Cloud<\/title>\n<meta name=\"description\" content=\"When it comes to having a successful career as a professional hairstylist either working in or owning your own hair salon, repeat business is critical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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