{"id":10993,"date":"2016-04-12T09:54:18","date_gmt":"2016-04-12T08:54:18","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=10993"},"modified":"2022-04-04T08:05:47","modified_gmt":"2022-04-04T07:05:47","slug":"6-things-you-need-to-know-about-instagram-for-your-small-business","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/6-things-you-need-to-know-about-instagram-for-your-small-business\/","title":{"rendered":"6 things you need to know about Instagram for your small business"},"content":{"rendered":"

If your small business is not currently using Instagram, then you\u2019re missing a tremendous opportunity. If a picture speaks a thousand words, then imagine the possibilities of posting several thousand. For small business owners, Instagram is the ultimate form of social media for 18-34-year olds, too. Here are six simple tips to get the most out of your Instagram presence.<\/p>\n

1. \u00a0Strike a Balance between Business and Pleasure<\/strong><\/h3>\n

At first, you will likely want to fill up your Instagram account with lots of pictures that highlight your company brand. But no one likes to be bombarded with a constant stream of \u201cbuy now\u201d advertisements. If you want to build a loyal following, consider posting some fun images from time to time. Even a picture of a cute, adorable puppy standing in front of your business can generate a lot of new followers.<\/p>\n

2. \u00a0Use Video<\/strong><\/h3>\n

Instagram also allows users to post short 15-second videos, much like YouTube<\/a> or Twitter\u2019s Vine<\/a>. Use video to present customer testimonials or videos of employees using your products and services. You can then embed these videos elsewhere online, including your website, blog, Facebook, or Twitter.<\/p>\n

3.\u00a0 Be Consistent<\/strong><\/h3>\n

Just as with any form of social media, you have to maintain a consistent schedule. \u00a0But try not to saturate your followers with endless posts, 10-times per day and 7-days a week. Otherwise, they might unfollow you. Aim for a safe strategy of 2-4 posts per day with several hours in between.<\/p>\n

4. Engage<\/strong><\/h3>\n

Many small business owners often forget that social media, by definition, is supposed to be \u201csocial.\u201d For the best results, don\u2019t be afraid to tag other people\u2019s photos, leave comments, and follow back new followers.<\/p>\n

5.\u00a0 Leverage Photo Contests<\/strong><\/h3>\n

Any business can host a photo contest on Instagram.\u00a0 Consider asking your followers to post a picture of themselves while using one of your products or services. Use hashtags to organize the submissions and an RSS feed to follow along with the conversations that will soon develop. Then use Facebook<\/a> and Twitter<\/a> to promote your Instagram photo contest, as well.<\/p>\n

6.\u00a0 Experiment with different photography filters and exposures<\/strong><\/h3>\n

To keep your Instagram site from getting too predictable or boring, don\u2019t be afraid to mix things up. Include images shot with a wide angle or fisheye lens. Post nighttime images or photos with graduated colour filters. Get creative, and keep your followers interested.<\/p>\n

Instagram is a wonderful form of social media because it requires very little skills in creative writing. Instead of typing long marketing messages, the pictures do the selling for you. Spending only a couple of hours per week on Instagram is a wonderful and cost-effective way to boost online sales in a fairly short amount of time. We’ve included some more details on how to get the best from Instagram in our handy\u00a0guide.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If your small business is not currently using Instagram, then you\u2019re missing a tremendous opportunity. If a picture speaks a…<\/p>\n","protected":false},"author":6,"featured_media":10994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66,67],"tags":[127,123],"class_list":{"0":"post-10993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-marketing","9":"tag-social-media","10":"tag-social-media-marketing"},"yoast_head":"\n6 Instagram tips for your small business | Big Red Cloud<\/title>\n<meta name=\"description\" content=\"For small business owners, Instagram is the ultimate form of social media for 18-34-year olds, too. 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