{"id":11143,"date":"2016-05-24T11:42:52","date_gmt":"2016-05-24T10:42:52","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=11143"},"modified":"2023-10-02T13:01:48","modified_gmt":"2023-10-02T12:01:48","slug":"sponsor-sports-event","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/sponsor-sports-event\/","title":{"rendered":"Why sponsor a sports event?"},"content":{"rendered":"

Looking to increase brand awareness and generate new leads for your business? You should consider sponsoring a sports event and what’s interesting is that it\u00a0needn’t cost the earth. In fact, sports sponsorship is affordable and within the reach of most small businesses. You just need to open your eyes and look around for the opportunities.<\/p>\n

According to Wikipedia<\/a>, ‘To sponsor<\/b> something is to support an event<\/b>, activity, person, or organization financially or through the provision of products or services. A sponsor<\/b> is the individual or group that provides the support, similar to a benefactor.’ The key here is that you don’t necessarily have to put your hand in your pocket to become a sponsor. It may be the case that you can provide a service or product(s) that the event organiser needs in return for a branding opportunity.<\/p>\n

\"TeamHere at Big Red Cloud we are always on the lookout for events of any kind that will afford us the opportunity to generate brand awareness of our cloud-based accounting software to small businesses and accountants. In August 2016, our CEO, Marc O’Dywer participated\u00a0in Dublin’s first ever half Ironman. Marc arranged for the team at T3 tri club<\/a>\u00a0to wear Big Red Cloud sponsored tri suits. We were not an official sponsor but 27 members of the T3 tri club carried our brand across the south Dublin course.<\/p>\n

Leveraging the passion for Ironman competitions, we were able to generate a low cost but highly effective sponsorship opportunity<\/a>.<\/p>\n

Why sponsor a sports event? Sports events are worth exploring for a number of reasons:<\/p>\n

    \n
  1. \u00a0They are associated with positive activity and that’s good for your brand. Be seen, be active.<\/li>\n
  2. \u00a0There is generally a range of options available to suit your budget.<\/li>\n
  3. \u00a0An occasion to reach out to existing customers and meet then outside regular business hours.<\/li>\n
  4. \u00a0Opportunity to build new relationships with prospective clients.<\/li>\n
  5. \u00a0You can use the sponsorship as a team building day out for your staff.<\/li>\n<\/ol>\n

    The inaugural Dublin 7s Festival will take place in Donnybrook on May 28th and for Big Red Cloud it’s the ideal opportunity:<\/p>\n

      \n
    1. To be seen and be active. Sevens rugby is active and an engaging spectacle for those watching.<\/li>\n
    2. We were able to engage with the event organisers to find a sponsorship package that reflected our budget.<\/li>\n
    3. We’ll have customers there and it’s a great opportunity to meet and engage\u00a0socially.<\/li>\n
    4. No doubt there will be a large number of small business owners in attendance who we can reach out to.<\/li>\n
    5. Our staff will kick back and enjoy the day’s sevens rugby.<\/li>\n<\/ol>\n

      Why sponsor a sports event may not be the question. \u00a0It really should read, why not sponsor a sports\u00a0event?<\/p>\n","protected":false},"excerpt":{"rendered":"

      Looking to increase brand awareness and generate new leads for your business? You should consider sponsoring a sports event and…<\/p>\n","protected":false},"author":6,"featured_media":11146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[70,65],"tags":[],"class_list":{"0":"post-11143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-small-business"},"yoast_head":"\nWhy sponsor a sports event? - Big Red Cloud<\/title>\n<meta name=\"description\" content=\"Why sponsor a sports event - brand exposure, feelgood factor, team building, client and prospect engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigredcloud.com\/en\/sponsor-sports-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why sponsor a sports event?\" \/>\n<meta property=\"og:description\" content=\"Why sponsor a sports event - brand exposure, feelgood factor, team building, client and prospect engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigredcloud.com\/en\/sponsor-sports-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Big Red Cloud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SimpleOnlineAccounts\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-24T10:42:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T12:01:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2016\/05\/Dublin-7s-Big-Red-Cloud-Why-sponsor-a-sports-event.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"877\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Big Red Cloud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BigRedCloud\" \/>\n<meta name=\"twitter:site\" content=\"@BigRedCloud\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Big Red Cloud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why sponsor a sports event? 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