{"id":13137,"date":"2017-03-20T12:44:08","date_gmt":"2017-03-20T12:44:08","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=13137"},"modified":"2022-04-01T14:57:59","modified_gmt":"2022-04-01T13:57:59","slug":"get-customers-selling","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/get-customers-selling\/","title":{"rendered":"How to get your customers selling for you"},"content":{"rendered":"

Whether you are a B2B or B2C company, it is very feasible with some creative thinking and the adoption of a few key principles, to get your customers selling for you. <\/span><\/p>\n

That\u2019s a pretty ambitious claim, but at Big Red Cloud we have done the numbers on this one and it definitely adds up. You\u2019ll be glad you followed our advice when you see that bounce on your balance sheet, (which, may we say, is super easy to do with our <\/span>accounting software<\/span><\/a>).<\/span><\/p>\n

Typically in the past, having your customers sell for you has been known as \u2018word of mouth referrals\u2019. While this is still generally true, the ways for customers to become social influencers and product evangelists on your behalf have expanded far beyond the original <\/span>verbal<\/span><\/i> word of mouth process. These days, with the advance of technology and the popularity of social media, your customers have far more opportunities and public forums to spread word of mouth referrals through digital recommendations and reviews.<\/span><\/p>\n

By investing in stellar customer service, social media management and even loyalty program, your customer satisfaction and loyalty score will naturally grow. Customer satisfaction and customer loyalty are the keys to getting your customers selling for you, as your satisfied clients and customers recommend you to friends and family who in turn go on to recommend you and so on.<\/span><\/p>\n

To build credibility in your brand you need to mould sincere advocates from your loyal customers. This is generally achieved through Earned Media. Earned Media is the force behind successful brand advocates. There is tangible financial value for a company to be had in increasing the brand\u2019s visibility, the brand reputation, and the evolution of the brand as a synonym for quality and reliability. Earned media gets people talking about your brand. The rewards of these can earn a business a long term stream of income rather than a few single sales. <\/span><\/p>\n

Here are our top tips for a boosting ordinary customers to loyal customers, and loyal customers to brand advocates through Earned Media:<\/span><\/p>\n