{"id":6818,"date":"2015-03-27T09:35:39","date_gmt":"2015-03-27T09:35:39","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=6818"},"modified":"2025-05-01T22:59:10","modified_gmt":"2025-05-01T21:59:10","slug":"vision-and-strategy-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/","title":{"rendered":"Vision and Strategy for Small Business Owners"},"content":{"rendered":"<hr \/>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6820 size-medium alignleft\" src=\"http:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly-300x300.png\" alt=\"Samantha Kelly\" width=\"300\" height=\"300\" srcset=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly-300x300.png 300w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly-150x150.png 150w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly-100x100.png 100w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly-140x140.png 140w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly-350x350.png 350w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/Samantha-Kelly.png 399w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Samantha Kelly who is better known as the Tweeting Goddess recently posted a blog on her website on the pressure of being the <a title=\"FINDING THE BALANCE AS AN SME\" href=\"https:\/\/www.tweetinggoddess.com\/post\/finding-the-balance-as-an-sme\" target=\"_blank\" rel=\"noopener noreferrer\">owner of a small SME<\/a>. It&#8217;s a salutary lesson and we are sure many of you, as small business owners, will readily identify with Samantha&#8217;s plight, and hopefully, her decision to focus on what she does best. Samantha&#8217;s blog hit home on a couple of the points we make in our most recent guide, <a title=\"Vision and Strategy Guide\" href=\"https:\/\/bigredcloud.com\/guides\/vision-strategy-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8216;Vision and Strategy Guide&#8217;.<\/a> \u00a0As the guide points out could you imagine getting in your car without knowing where you\u2019re going or why you\u2019re going there. Would you start or run a business in a similar fashion? Vision and strategy for small businesses is a very important discussion to had by every small business owner reading this blog.<\/p>\n<p>Here is Samantha&#8217;s blog post:<\/p>\n<p>&#8220;Working for yourself is a great adventure! It\u2019s also a roller coaster of highs and lows, ups and downs. One minute you are wondering why on earth you started your own business, the next you get that call that will change everything!<\/p>\n<p>I have noticed that there are lots of SMEs who aren&#8217;t quite sure how to promote themselves. They are almost afraid to say \u2018Here I am, this is what I do!\u2019 I am not sure if it is an Irish thing, but there seem to be others who put you down if you talk about what you have achieved and successful things that happen in your business world. \u00a0Well my advice is, don\u2019t listen to those guys!<\/p>\n<p>There is a whole network of small business owners out there, just like you who are delighted to see you doing well. \u00a0They are also the ones who empathise with you when things are not going so good, and give you advice on what to do next. \u00a0 So I surround myself with like minded folk like that. \u00a0#Irishbizparty is one network that has helped me so much with support and positivity. Even when things go wrong (which they do) I know there is a whole crowd of people who understand and are ready to chat if I need to.<\/p>\n<p>As an entrepreneur I get fantastic opportunities all the time. Some are really exciting and fun and can distract you from your main interest which should always be your own business.<br \/>\nI found this recently with a new opportunity but when I got a chance to stand back, I realised that I needed to focus on my goals of keeping Tweeting Goddess at the forefront to guarantee continued success.<\/p>\n<p>1. For my family<\/p>\n<p>2. For me.<\/p>\n<p>I only noticed it really when I was trying to make an appointment to have an assessment to get healthier and lose weight. I couldn\u2019t find a time, not one space to do this. This rang alarm bells with me. Imagine I can\u2019t even look after my health! And my family won\u2019t be too happy if I drop dead tomorrow.<\/p>\n<p>Turns out these new opportunities were taking up too much time. So I have decided to stop doing everything and just concentrate on what I excel at. Tweeting and teaching! Having made the decision (Which is sometimes the hardest part) I feel much better, and even had my first walk and assessment with Susan my coach. So hopefully I will keep it up now!<\/p>\n<div class=\"_5wd4 _1nc7 direction_ltr _5yt9\" data-reactid=\".m9.$mid=11427276771810=21b7d24e0206527dd74\">\n<div class=\"_5wd9\" data-reactid=\".m9.$mid=11427276771810=21b7d24e0206527dd74.2:0\">\n<div class=\"_5wde\" data-reactid=\".m9.$mid=11427276771810=21b7d24e0206527dd74.2:0.0\">\n<div class=\"_5w1r _d98 _5wdf _3okg\" data-reactid=\".m9.$mid=11427276771810=21b7d24e0206527dd74.2:0.0.0\">\n<div class=\"\" data-reactid=\".m9.$mid=11427276771810=21b7d24e0206527dd74.2:0.0.0.0\">\n<p><a href=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6819 size-medium\" src=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo-300x178.png\" alt=\"IrishBizParty_New_Logo\" width=\"300\" height=\"178\" srcset=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo-300x178.png 300w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo-768x455.png 768w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>My point is that no matter how long you are in business you learn EVERY day. I have learned that no matter how much you love something, if it is taking your focus away from the big picture it\u2019s time to make changes. I really enjoyed TV presenting and it was a great experience but family, health and businesss takes priority for me. \u00a0I have so many plans with #Irishbizparty and #Britishbizparty and have a wonderful conference coming up so going to concentrate on that, hang out with folk who understand me and \u2018Get me\u2019 and what I do.<\/p>\n<p>Am looking forward to the conference, Hopefully I will see you there! You can book tickets <a href=\"https:\/\/www.eventbrite.ie\/e\/bizpartyinspires-conference-dublin-tickets-15082419924\">here<\/a>&#8221;<\/p>\n<p>Take a few minutes to download and read the <a title=\"Vision and Strategy Guide\" href=\"https:\/\/bigredcloud.com\/guides\/vision-strategy-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8216;Vision and Strategy Guide&#8217;<\/a> and see if your business is focused on what you excel at.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Samantha Kelly who is better known as the Tweeting Goddess recently posted a blog on her website on the&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[70],"tags":[],"class_list":{"0":"post-6818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vision and Strategy for Small Business Owners - Big Red Cloud<\/title>\n<meta name=\"description\" content=\"Vision and strategy for small businesses is a very important discussion to had by every small business owner reading this blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision and Strategy for Small Business Owners\" \/>\n<meta property=\"og:description\" content=\"Vision and strategy for small businesses is a very important discussion to had by every small business owner reading this blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Big Red Cloud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SimpleOnlineAccounts\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-27T09:35:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-01T21:59:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Big Red Cloud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BigRedCloud\" \/>\n<meta name=\"twitter:site\" content=\"@BigRedCloud\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Big Red Cloud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vision and Strategy for Small Business Owners - Big Red Cloud","description":"Vision and strategy for small businesses is a very important discussion to had by every small business owner reading this blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/","og_locale":"en_US","og_type":"article","og_title":"Vision and Strategy for Small Business Owners","og_description":"Vision and strategy for small businesses is a very important discussion to had by every small business owner reading this blog.","og_url":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/","og_site_name":"Big Red Cloud","article_publisher":"https:\/\/www.facebook.com\/SimpleOnlineAccounts","article_published_time":"2015-03-27T09:35:39+00:00","article_modified_time":"2025-05-01T21:59:10+00:00","og_image":[{"width":960,"height":569,"url":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png","type":"image\/png"}],"author":"Big Red Cloud","twitter_card":"summary_large_image","twitter_creator":"@BigRedCloud","twitter_site":"@BigRedCloud","twitter_misc":{"Written by":"Big Red Cloud","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#article","isPartOf":{"@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/"},"author":{"name":"Big Red Cloud","@id":"https:\/\/bigredcloud.com\/#\/schema\/person\/e3536c09abccbf92223dc2d6a280fcd0"},"headline":"Vision and Strategy for Small Business Owners","datePublished":"2015-03-27T09:35:39+00:00","dateModified":"2025-05-01T21:59:10+00:00","mainEntityOfPage":{"@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/"},"wordCount":718,"publisher":{"@id":"https:\/\/bigredcloud.com\/#organization"},"image":{"@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png","articleSection":["Events"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/","url":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/","name":"Vision and Strategy for Small Business Owners - Big Red Cloud","isPartOf":{"@id":"https:\/\/bigredcloud.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#primaryimage"},"image":{"@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png","datePublished":"2015-03-27T09:35:39+00:00","dateModified":"2025-05-01T21:59:10+00:00","description":"Vision and strategy for small businesses is a very important discussion to had by every small business owner reading this blog.","breadcrumb":{"@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#primaryimage","url":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png","contentUrl":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/03\/IrishBizParty_New_Logo.png","width":960,"height":569,"caption":"irish biz party logo"},{"@type":"BreadcrumbList","@id":"https:\/\/bigredcloud.com\/en\/vision-and-strategy-for-small-business-owners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bigredcloud.com\/en\/"},{"@type":"ListItem","position":2,"name":"Vision and Strategy for Small Business Owners"}]},{"@type":"WebSite","@id":"https:\/\/bigredcloud.com\/#website","url":"https:\/\/bigredcloud.com\/","name":"Big Red Cloud","description":"Online Accounting Software","publisher":{"@id":"https:\/\/bigredcloud.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bigredcloud.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/bigredcloud.com\/#organization","name":"Big Red Cloud","url":"https:\/\/bigredcloud.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bigredcloud.com\/#\/schema\/logo\/image\/","url":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2025\/07\/unnamed-1.png","contentUrl":"https:\/\/bigredcloud.com\/wp-content\/uploads\/2025\/07\/unnamed-1.png","width":512,"height":512,"caption":"Big Red Cloud"},"image":{"@id":"https:\/\/bigredcloud.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SimpleOnlineAccounts","https:\/\/x.com\/BigRedCloud","https:\/\/www.linkedin.com\/company\/big-red-cloud\/?originalSubdomain=ie"]},{"@type":"Person","@id":"https:\/\/bigredcloud.com\/#\/schema\/person\/e3536c09abccbf92223dc2d6a280fcd0","name":"Big Red Cloud","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c52157b2bff7bef0092b93f71df0a4a49dc69f6105d0c7dbbd3b4efc266bae49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c52157b2bff7bef0092b93f71df0a4a49dc69f6105d0c7dbbd3b4efc266bae49?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c52157b2bff7bef0092b93f71df0a4a49dc69f6105d0c7dbbd3b4efc266bae49?s=96&d=mm&r=g","caption":"Big Red Cloud"},"description":"Big Red Cloud provides simple, reliable accounting and payroll solutions designed to support small businesses and accountants across Ireland.","url":"https:\/\/bigredcloud.com\/en\/author\/marc_o_dwyer\/"}]}},"_links":{"self":[{"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/posts\/6818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/comments?post=6818"}],"version-history":[{"count":1,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/posts\/6818\/revisions"}],"predecessor-version":[{"id":33125,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/posts\/6818\/revisions\/33125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/media\/6819"}],"wp:attachment":[{"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/media?parent=6818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/categories?post=6818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigredcloud.com\/en\/wp-json\/wp\/v2\/tags?post=6818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}