{"id":9303,"date":"2015-07-27T08:45:09","date_gmt":"2015-07-27T07:45:09","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=9303"},"modified":"2022-03-24T12:49:04","modified_gmt":"2022-03-24T12:49:04","slug":"70-ideas-for-small-business-events","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/70-ideas-for-small-business-events\/","title":{"rendered":"70 Small Business Event Ideas"},"content":{"rendered":"

Eventbrite is an excellent internet software platform that helps companies organise events by enabling them to sell tickets and manage the registrations. At Big Red Cloud, we used the Eventbrite software platform for our recent accountant’s seminar in Barberstown Castle and it proved to be a great addition to our portfolio of business software support tools.<\/p>\n

We are always looking for innovative ways to run events and we came across this pretty impressive list <\/a>\u00a0of 70 ideas for small business events\u00a0from\u00a0Mark, Eventbrite’s Social & Content Manager for the UK & Ireland.<\/p>\n

With 70 ideas for small business events\u00a0there is surely something here for everybody and a big thank you to Eventbrite, it’s a very useful list to have as a reference.<\/p>\n

1. Auction<\/strong> Items or services are sold in front of an audience to the person who is prepared to pay the highest amount. Audience members place \u2018bids\u2019 for each item or \u2018lot\u2019, with bids being managed by an auctioneer. Competitive bids are placed increasing in value, until each person has offered the maximum amount they want to for the lot, at which point the highest bidder has secured the item. Great for non-profit fundraisers.<\/p>\n

2. Awards<\/strong> Think Oscars, The Brits etc. Of course, not all award ceremonies are quite as slick and glamorous, but they\u2019re a wonderful way to recognise and reward the hard work of teams and individuals.<\/span><\/p>\n

3. Bar Crawl<\/strong>\u00a0<\/span>Not to be confused wi1<\/span><\/span>th bar brawl, the bar crawl is a tried and testing event format for 18-30s in the Balearic Islands. However it can also be a great way to encourage networking, explore a new city and show your attendees a good time.<\/p>\n

4. Breakfast briefing<\/strong> A morning event format often used when the host has an announcement or launch to present. Great for those who want to reach a business audience who would otherwise be unable to attend an event in office hours or after-work.<\/p>\n

5. Cabaret<\/strong> Cabaret is a stage performance, typically held in restaurants, bars and nightclubs. It mixes music, song, dance and drama with an overarching theme that is normally more suited to adult audiences.<\/p>\n

6. Car boot sale<\/strong> One person\u2019s junk is another person\u2019s treasure. All you need is a car and things (usually old tat) to sell. For a fee to the organisers, sellers line up their cars, open the boot and sell items that they no longer want, from the back of their cars.<\/p>\n

7. Celebration Less a format and more an excuse to host an event, celebrations bring people together to honour a person, place or time. Weddings and birthdays feature high up on the list of most common celebrations, but they really can be for anything.<\/p>\n

8. Chattham House Rules<\/strong> Straight from the official site: \u201cWhen a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.\u201d They\u2019re normally a way to get important people to open up about topics they wouldn\u2019t otherwise discuss in a public forum.<\/p>\n

9. Class<\/strong> Pay attention at the back and sit up straight! It\u2019s not like being back at school; these are typically interactive events with small groups, where learning is the desired outcome 10. Conference are made up of several sessions, often mixing up formats including keynotes, panels, breakouts and roundtables (to name just a few) and also blend learning with networking<\/p>\n

11. ConfEx<\/strong> A ConfEx is part conference, part exhibition. As you\u2019d imagine, there\u2019s a heavy emphasis on talks and learning, but with a large number of exhibitors to walk around to.<\/p>\n

12. Congress<\/strong> Congresses generally refer to formal meetings between politicians or government representatives. Many conferences also adopt the name of \u2018congress\u2019 to sound more formal and important too!<\/p>\n

13. Consumer Show \/ Fair<\/strong> These are usually big events full of vendors selling their products or services all linked by a specific theme like home wear, travel, weddings or accounting software for small businesses.<\/p>\n

14. Convention<\/strong> This is another broad term that can something been a conference, a trade show or, more commonly now, a gathering of fans (i.e. a fandom).<\/p>\n

15. Dance\/ball\/disco<\/strong> Not many events feature so strongly in our culture as those that revolve around the dance floor. Whether you go ballroom dancing or clubbing, just for fun or to compete, their variety is almost limitless and so is their enduring appeal.<\/p>\n

16. Debate<\/strong> The spectacle of \u2018model UN\u2019 debates may not be as popular in the UK as they are elsewhere, but witnessing talented, passionate debaters is an event that can make a huge impression. In fact, great debates can influence elections, build credibility for causes and get spectators questioning their original assumptions.<\/p>\n

17. Endurance<\/strong> Endurance events are normally individual feats of endurance where you race against yourself to complete the distance. Like races, the most common forms involve running, cycling and swimming (or all three), but they could involve dancing for 24 hours (like Dermot O\u2019Leary did for Comic Relief).<\/p>\n

18. Exhibition \/ Trade Show<\/strong> Trade shows are similar to consumer fairs, but are normally restricted to professionals and not open to the public. They focus on selling high-value B2B goods or services such as accounting or business software systems for small businesses.<\/p>\n

19. Fancy Dress \/ Masquerade<\/strong> Most common around Halloween, fancy dress parties are a great excuse to get dressed up (normally in line with a given theme) and revel with others in equally outrageous\/amusing\/esoteric clothing.<\/p>\n

20. Fandom gathering<\/strong> An event focused on fans of a particular part of popular culture \u2013 usually referring to geek subcultures such as science fiction, anime and gaming or cult TV series.<\/p>\n

21. Fashion show<\/strong> The buzz and theatre of a runway at one of the major fashion weeks are hard to replicate, but fashion shows can be run anywhere and anytime, and they can be a great, fun way to raise money for charity too.<\/p>\n

22. Festival<\/strong> Often music, but can be on any topic. An organised series of concerts, screenings or plays, usually at the same venue and often over several days.<\/p>\n

23. Flash mob<\/strong> No, not a big gather of angry flashers (there\u2019s a scary thought), flash mobs are large groups that all descent at a pre-arranged time and location to dance together. Orchestrated through social media, they look spontaneous (and pretty cool) to those who are there to witness them. A favourite for brands who want to look cool and youthful.<\/p>\n

24. Food and Drink<\/strong> Food and drink events can be as varied as food and drink itself, however there will often be a small admission fee, and then a large variety of stalls and vendors selling their goods (they normally have little tasters available too). They\u2019re a great way to sample a lot of variety before making a decision on your favourites.<\/p>\n

25. Forum<\/strong> Historically \u2018the Forum\u2019 was a Roman centre of public life where citizens would gather. In the context of events, a forum is usually a great format for debate and airing of opinions and so associated with legal and political proceeding. Equally useful for families to hash out what you should have for dinner or housemates to debate who needs to do the washing up.<\/p>\n

26. Gig<\/strong> Wikipedia explains this one best: \u201cGig is slang for a musical engagement in which musicians are hired. Originally coined in the 1920s by jazz musicians, the term, short for the word \u201cengagement\u201d, now refers to any aspect of performing such as assisting with performance and attending musical performance.\u201d<\/p>\n

27. Hackathon<\/strong> When you gather a room full of programmers, designers and other digital professionals and ask them to build a prototype within a set period of time, you\u2019ve got yourself a hackathon. The stereotype is that they\u2019re fuelled by pizza, caffeine and beer.<\/p>\n

28. Historical \/ Role play \/ Reenactment<\/strong> Frequently military or fantasy themed, groups of enthusiasts gather to immerse themselves in the period or theme, and enjoy role playing or re-enacting famous battles with their fellow fans.<\/p>\n

29. Immersive<\/strong> Immersive events normally follow a tight narrative that leads the participant through the story, with the help of actors who always stay in character and setting like you might find on a movie-set. A favourite event for fans of zombies and apocalypse scenarios.<\/p>\n

30. Improv<\/strong> Improvisational comedy: a comedy gig where the performers have no set script, and instead develop ideas from the audience into jokes and sketches on the fly.<\/p>\n

31. Interview \/ Fireside chat<\/strong> This is a great format for those who want a keynote speaker but they can\u2019t invest the time in creating a presentation. Instead you can hire a comfy chair, put them on stage and then ask all of the questions you and your audience want to know.<\/p>\n

32. Networking evening<\/strong> Often geared towards professionals, networking events are designed to bring like-minded people together to chat, share experiences and hopefully find common ground that will ultimately lead to a mutually beneficial business relationship. Something they\u2019re just about eating free pizza and grabbing a beer.<\/p>\n

33. Open Mic<\/strong> An event where you get the chance to be the star of the show. They usually focus on poetry, music and comedy and give aspiring artists the chance to showcase their skills and get comfortable performing in public.<\/p>\n

34. Panel session<\/strong> A perennial favourite at conferences, they can also be stand-alone events. Gather a few (3-4) experts, throw in a moderator and a series of questions on their topic of expertise and you\u2019ve got yourself a panel.<\/p>\n

35. Participatory<\/strong> This is where you become a part of the event, helping shape and change the experience and the outcome as it goes. This dynamic makes them unpredictable and exciting, and always unique.<\/p>\n

36. Party<\/strong> Do we have to define a party for you? Really! OK then\u2026parties are simply a gathering of people (friends or strangers) who come together to have fun, relax and often celebrate something (whether that\u2019s a birthday, wedding or just the arrival of Friday and another weekend).<\/p>\n

37. Performance art<\/strong> You never know what to expect from performance art. It\u2019s as completely original and unique as the artist with very little common ground between one event and another, other than it being \u201ca performance presented to an audience within a fine art context, traditionally interdisciplinary.\u201d (Wikipedia)<\/p>\n

38. Presentation<\/strong> Presentation isn\u2019t another word for power point, contrary to the popular understanding of most conference speakers. From Wikipedia, it is \u201ctypically a demonstration, lecture, or speech meant to inform, persuade, or build good will.\u201d While usually found as part of a conference or other larger event, there\u2019s no reason you can\u2019t have a single presentation as the star of your event.<\/p>\n

39. Product launch<\/strong> Product launch events are often held in a party format to showcase a company\u2019s latest software release, so they\u2019ll generally involve a software demo, lots of cool branding, important people and plenty of drinks and nibbles.<\/p>\n

40. Prom<\/strong> Another American staple and movie favourite, the prom has made it to the UK in a big way in the last few years. Now teenagers across the UK are having to find prom dates and pocket money for dresses\/tuxedos and flash transportation.<\/p>\n

41. Q&A<\/strong> Question and Answer sessions are very common after a talk or panel as a business event, but they\u2019re not limited to that situation. Artists will often launch their latest film or book with a Q&A session so their fans get a chance to dig behind the scenes and ask their burning questions.<\/p>\n

42. Quiz<\/strong> A fun event usually consisting of groups or teams competing against each other, and a \u2018quizmaster\u2019 who poses questions to the competing teams. Teams then write down answers to each question with the winning team having the most correct answers.<\/p>\n

43. Race<\/strong> A competitive endurance event, over a specified distance or time. Often running, cycling or swimming. Occasionally involves an egg and spoon or sack when at a school sports day. 44. Rally A rally is pretty synonymous with politics and social issues, which take the form of a whole lot of people taking to the streets in support (or against) a specific shared cause.<\/p>\n

45. Religious<\/strong> Whatever your religion, events will likely play a crucial role in bringing together believers, spreading a common message or raising funds.<\/p>\n

46. Reunion<\/strong> Class reunions are great fodder for Hollywood, and a much bigger deal in the US than in the UK, but if you believe we eventually adopt most of their events (think Halloween and Proms) then this is one to watch in the near future.<\/p>\n

47. Ribbon cutting<\/strong> The classic \u2018ribbon cutting\u2019 event has the town mayor, dignitary or famous guest come to open up a new public space, like a school or library. It\u2019s a great way to gather the community and acknowledge the new amenities.<\/p>\n

48. Roast<\/strong> Roasts, in the opposite tradition of toasts, are events where the main subject is honoured but with some gentle mocking and ribbing as the main contribution. A great way to keep their ego in check. Think the best mans speech minus the wince-inducing crude bits.<\/p>\n

49. Roundtable<\/strong> An event usually on a specific theme where all in attendance are posed the same question, and then debate the answer. Think city planning, business innovation or fighting obesity as the kind of topics often discussed at roundtables. The ACCCA feature on Page 18 <\/a>is a good example of a B2B roundtable as Big Red Cloud’s CFO, Paraic Nolan engaged in an industry roundtable on why a finance department or accountancy firm might embrace cloud based accounting software.<\/p>\n

50. Scavenger hunt \/ treasure hunt<\/strong> Classic team building event and firm family favourite at Easter, scavenger hunts can be great fun and an enjoyable way to get people working together (assuming they don\u2019t fall out in the process!).<\/p>\n

51. Screening (e.g. Cinema)<\/strong> From a traditional Saturday night at the movies, to the full-blown extravaganza of Secret Cinema; rooftop film clubs to exclusive documentary screenings to raise money for charity \u2013 screening events can be surprisingly diverse and flexible.<\/p>\n

52. Seminar<\/strong> A session focussed on a single theme where attendees are invited to participate by following along with specially designed academic exercises.<\/p>\n

53. Signing (e.g. Book)<\/strong> Signings are generally associated with books, so fans and readers can meet their favourite author and get their latest release signed by them. They\u2019re also a common component to fandoms and comicons too.<\/p>\n

54. Silent disco<\/strong> If you want to hold a house party with no complaints about the music volume, this could be the solution! Instead of blaring out dope beats from speakers, each attendee of a silent disco is given headphones and dances to the tunes only they hear. Looks hilarious to the uninitiated onlooker too.<\/p>\n

55. Speed dating \/ networking<\/strong> If you\u2019d like your awkward silences to have a short time limit on them, this is the event format for you! On a more serious note, they can be a very efficient way of helping attendees work a room, meet a lot of interesting people and not get stuck in one boring conversation all night with no means of escape.<\/p>\n

56. Standup \/ Comedy<\/strong> Everyone loves to laugh, and stand-up has been around as an event format since Ancient Greek times to service this basic human need.<\/p>\n

57. Street party<\/strong> These are great community events, very often organised to celebrate huge milestones or anniversaries, such as the Queen\u2019s Diamond Jubilee, or the end of the World War. A great way to bond with your neighbours and build community spirit, why wait for an excuse to host one?<\/p>\n

58. Symposium<\/strong> Traditionally, a symposium was a Greek social affair that was heavy on drinking and revelry. These days it\u2019s more commonly associated with medical, scientific, software or highbrow gatherings of experts who debate and exchange key industry developments. There\u2019s probably still a drink or two though!<\/p>\n

59. Talent show<\/strong> A competition where entrants compete to demonstrate their unique talent in front of an audience and judging panel.<\/p>\n

60. Taster session<\/strong> A bit like free samples you get in the post or little morsels of tasty treats you get handed as you pass by restaurants, taster sessions give you a tantalising flavour of what\u2019s to come. So if you have a workshop or series of classes, they could be a great way to get people interested in your more expensive offering.<\/p>\n

61. Team competition \/ sports day<\/strong> Anyone heard of football? Great, you\u2019ve got the idea. Whether it\u2019s the FA Cup or an office summer outing of rounders, team sports events are a brilliant way to engender team spirit and competition in equal measure.<\/p>\n

62. The arts<\/strong> (Ballet\/Musical\/Opera\/Theatre) Yes, we\u2019ve lumped 4 major types of events into one, because they share one common factor \u2013 a centre stage occupied by very talented artists at the top of their game, appreciated by an attentive audience.<\/p>\n

63. Tournament<\/strong> Tournaments are knock out events where the players compete, often in front of an audience which grows larger as the stages get further, and the stakes get higher. One of the most famous is the world series of poker, but there are lots of tournaments for board games, online games and competitive sports games too.<\/p>\n

64. Training Session<\/strong> Training sessions usually focus on a specific outcome with lots of practical, vocational learning along the way.<\/p>\n

65. UnConference<\/strong> Unlike conferences, they focus on a specific theme but with no pre-formed agenda. Attendees usually decide the topics for discussion at the start of the day and then self-regulate as the event progresses. Pretty common in the new software and high tech start up sectors.<\/p>\n

66. Village fete \/ fair<\/strong> A gathering at a village hall or green, consisting of stalls, games, rides, refreshments, music, demonstrations \u2013 usually in aid of bringing a community together and raising funds for a community cause like a village hall.<\/p>\n

67. VIP<\/strong> \u201cDo you know who I am\u201d? Is a common refrain at VIP events. These are exclusive, invitation-only gatherings of important people that everyone else wants to attend. If you\u2019d like to up the FoMO factor to 11, think about hosting a VIP event.<\/p>\n

68. Walking tour<\/strong> Walking by name, walking by nature \u2013 these are group events led by an expert on the location or focus of the tour \u2013 who takes the group between venues on foot.<\/p>\n

69. Webinar<\/strong> An online seminar where attendees dial in either by phone or web and follow the slides onscreen. It\u2019s a great event if lead capture or education are your primary objectives, and there\u2019s also the option for live Q&A too.<\/p>\n

70. Workshop<\/strong> Workshops are often used interchangeably with training sessions, but their traditional meaning was a room where people could build stuff. So in event terms, your event should probably focus on helping people create something tangible \u2013 like a painting or a teapot warmer.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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