{"id":9462,"date":"2022-02-11T06:00:52","date_gmt":"2022-02-11T06:00:52","guid":{"rendered":"https:\/\/bigredcloud.com\/?p=9462"},"modified":"2025-05-01T22:56:41","modified_gmt":"2025-05-01T21:56:41","slug":"the-ten-types-of-innovation","status":"publish","type":"post","link":"https:\/\/bigredcloud.com\/en\/the-ten-types-of-innovation\/","title":{"rendered":"The Ten Types of Innovation"},"content":{"rendered":"<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">What Are the Ten Types of Innovation?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cInnovation almost never fails due to a lack of creativity. It\u2019s almost always because of a lack of discipline.\u201d So say the team at the innovation firm Doblin who are the creators of the Ten Types of Innovation framework. They argue that the solution is to look beyond new product innovation and to include, where possible, nine other types of innovation that, when combined, are proven to deliver sustainable competitive advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Ten Types of Innovation framework results from an exhaustive study of more than 2,000 successful innovations, including new ways of working by<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lego<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">McDonald\u2019s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cirque du Soleil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ford Model-T, and thousands more.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The result is a new framework that uncovers the ten innovative concepts that innovators successfully deploy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Exploring the Ten Types of Innovation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Where The Ten Types of Innovation excels is that its research highlights those patterns of innovation that have been successful within a wide range of industries. Not only that, the research shows that companies can identify innovation opportunities and evaluate how they are performing against competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The authors applied a proprietary algorithm that determined the ten meaningful groupings \u2014 the Ten Types of Innovation \u2014 need not concern us. What\u2019s important is that the framework can be applied to your business today to begin the innovation process and unlock new growth opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether that\u2019s investing in <\/span><a href=\"https:\/\/bigredcloud.com\/new-blood\/\"><span style=\"font-weight: 400;\">new blood<\/span><\/a><span style=\"font-weight: 400;\"> on your established teams to shake things up or to take more control over your brand messages, innovation is no longer a nice-to-have. It\u2019s a must-have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the Ten Types of Innovation framework.<\/span><\/p>\n<p><a href=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/08\/10-types-of-innovation-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22045 size-full\" src=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/08\/10-types-of-innovation-1.jpg\" alt=\"ten types of innovation framework diagram \" width=\"1000\" height=\"548\" srcset=\"https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/08\/10-types-of-innovation-1.jpg 1000w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/08\/10-types-of-innovation-1-300x164.jpg 300w, https:\/\/bigredcloud.com\/wp-content\/uploads\/2015\/08\/10-types-of-innovation-1-768x421.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The following table lists examples of each type of innovation and the tactics used to successfully execute each one.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 934px;\" border=\"1\" width=\"600\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"text-align: left; padding: 10px;\" valign=\"top\" width=\"103\"><b>Innovation Type<\/b><\/td>\n<td style=\"padding: 10px; text-align: left;\" valign=\"top\" width=\"222\"><b>Examples<\/b><\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\"><b>Tactics<\/b><b>\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Product<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">Corning (tough thin glass)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">New functionality, ease of use, customisation, performance, safety, style, environmental sensitivity<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Product system<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">Microsoft (Office), Mozilla (Firefox)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Complements, extensions, plug-ins, modular system, bundling, software platforms<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Service<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">7-Eleven (Japan: bill payment), Zappos (customer-centric culture)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Loyalty programs, self-service, concierge, experience management, try before you buy, guarantees<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Channel<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">M-Pesa (mobile payment), Amazon (Kindle), Nike (stores), Nespresso (stores, clubs)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Go-direct, cross-selling, diversification, flagship stores, multi-level marketing, non-traditional channels<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Brand<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">Virgin (\u2018fun\u2019 companies), Intel (Inside), Trader Joe\u2019s (destination labels)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Brand extension\/leverage, co-branding, certification, private label, transparency, values alignment<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Customer engagement<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">Apple (annual conference), FourSquare (\u2018mayorships\u2019), Blizzard (World of WarCraft)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Community, personalisation, status, experience simplification, curation, autonomy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Process<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">Zara (apparel design), Hindustan Lever (sachets), Zipcar (rentals), Toyota (Lean), Ikea (flat-packs)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Crowdsourcing, lean production, IP, localisation, on-demand production, predictive analytics, process automation, standardisation, user involvement<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Structure<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">FabIndia (local community ownership), Southwest Airlines (only one type of aircraft)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Competency centre, corporate university, decentralised management, incentives, IT integration, knowledge management, outsourcing, organisational design<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Profit model<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">Gillette (stick + blades), Hilti (power tools on loan), Schibsted Media (freemium classifieds)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Ad-supported, auction, bundling, low cost, financing, freemium, licensing, membership, microbilling, forced scarcity, risk-sharing, switchboard<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"103\">Network<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"222\">GlaxoSmithKline (co-innovation), Natura (research network with universities)<\/td>\n<td style=\"padding: 10px;\" valign=\"top\" width=\"270\">Alliances, coopetition, M&amp;A, open innovation, supply chain integration, franchising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks to <\/span><\/i><a href=\"https:\/\/yourstory.com\/2013\/10\/ten-types-of-innovation-book-review\/amp\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Madanmohan Rao<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, research director at YourStory Media for the examples.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s clear that in recent years, businesses have had little choice but to embrace different types of innovation. The move to <\/span><a href=\"https:\/\/bigredcloud.com\/home-working\/\"><span style=\"font-weight: 400;\">working from home<\/span><\/a><span style=\"font-weight: 400;\"> alone has been a significant shift in the business landscape. To embrace innovation means to be quicker to adapt to industry changes or even global disruption.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything from <\/span><a href=\"https:\/\/bigredcloud.com\/supply-chain-continuity\/\"><span style=\"font-weight: 400;\">supply chain continuity<\/span><\/a><span style=\"font-weight: 400;\"> to the way brands interact and engage with their customers can be viewed from the perspective of innovation. The traditional saying of \u201cwe\u2019ve always done it this way\u201d is no longer acceptable in the modern business climate. Innovation, evolution, and the monitoring of freshly implemented ideas are more critical than they\u2019ve ever been.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Start Using the Ten Types of Innovation for Your Business\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Innovation affects everyone. It can begin in an adjacent vertical and quickly spill over into your sector. \u200b<\/span><a href=\"https:\/\/bigredcloud.com\/\"><span style=\"font-weight: 400;\">Online accounting software<\/span><\/a><span style=\"font-weight: 400;\"> is a great example that had a massive impact on those traditional businesses that used to print journals and ledgers for business owners and accountants. In a short space of time, their market evaporated as businesses and accountants moved all their business accounting requirements to online software. It was a similar story for the whip maker who looked at the Model-T and never saw the automobile as a threat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creativity and the discipline to drive innovation is neatly captured in the Ten Types of Innovation framework. Have a read of the full breakdown of the <\/span><a href=\"https:\/\/doblin.com\/ten-types\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ten Types of Innovation designed by Doblin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what industry you&#8217;re in or the size of your business, plan to put time aside and use the framework to brainstorm ideas for your business. You won\u2019t be disappointed!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Are the Ten Types of Innovation? \u201cInnovation almost never fails due to a lack of creativity. It\u2019s almost always&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[65],"tags":[],"class_list":{"0":"post-9462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Guide to the 10 Types of Innovation | Big Red Cloud<\/title>\n<meta name=\"description\" content=\"The Ten Types of Innovation framework is the result of a study of more than 2,000 innovations. 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