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Nearly every business person has heard of bookkeeping but what is actually involved in keeping track of a business’ accounts? Bookkeeping involves the recording, storing and retrieving of financial transactions such as paying suppliers or receipts from customers. Each transaction has two effects, a debit and a credit entry which forms the basis of double entry bookkeeping.

Big Red Cloud’s online accounting package helps to keep your accounts on track by automatically completing the corresponding double entry of any transaction and the familiar red ledger style layout is easy to follow. Keeping things simple means not only saving you time but cutting out simple errors that could have a massive effect on your accounts, such as an incorrect total entered on the credit side of a transaction. If you do make a mistake though, don’t worry, Big Red Cloud has a change and delete function so that you can edit any transaction instantly. It’s double entry bookkeeping for dummies.

The day to day responsibilities of a bookkeeper are to maintain and update financial records. This means updating and balancing bank accounts and other books of entry to ensure that entries have been recorded accurately and according to in-house policy. Depending on the number of transactions that need to be entered each day, keeping track of the records can be a lot work. Luckily, Big Red Cloud has a universal search function for each ledger and book of entry so that finding individual entries doesn’t need to be time consuming.

Providing up to date and accurate reports on financial records for owners, financial controllers and accountants is also a task for bookkeepers. Big Red Cloud’s online accounting package has the capability to produce over 100 different reports so that the information that is needed is always available

Cloud accounting software is starting to revolutionize double entry bookkeeping. The ability to sign in from anywhere and at any time means that your financial records are not locked in to one computer any more. The capability to have multiple users viewing financial records means all of the administration of saving and sending back-ups can be a thing of the past. Automatic backups make sure that your organization’s financial records are always safe and secure – whatever happens. At Big Red Cloud, we’d like to think we make double entry bookkeeping easy. See for yourself, try our 30 day free trial.


Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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