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We are delighted to announce that Big Red Cloud has been shortlisted for the All Ireland Marketing Awards 2015  in recognition of our success with the Sponsor for a Day campaign.

When we were shortlisted for the Sponsor for a Day competition we knew that we would have to be be particularly clever in marketing ourselves such was the strength of the competition we faced.  As an SME we didn’t have an unlimited budget or a large marketing team so we set about orchestrating a marketing plan that would use all the available marketing tools that we could cost effectively deploy.

Winning the Sponsor for a Day competition and getting the Big Red Cloud logo on the front of the Leinster jersey for the European Champions Cup game against Castres on January 17th was, to use the most oft repeated phrase, a dream come true. But there is no doubt that the clever leveraging of limited resources and budgets we deployed have had a very beneficial effect on the business.

Being shortlisted is in itself an acknowledgement from our peers that you’ve executed a good marketing strategy. To win the overall prize for Small Business Marketing Award, would, believe it or not, be a dream come true.


Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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