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Winning the Sponsor for Day Competition was in itself a great achievement but when the dust settled we then sat down to brainstorm on how we could get as much leverage from the big day out with Leinster Rugby and Bank of Ireland. We looked at various online and offline activities to maximize our brand exposure and to ensure that we got the logo and key messages in front of as many small business owners as possible, not only in Leinster but across the island and beyond.

NDRC LogoWhen the email from the NDRC popped up in my inbox I quickly scanned it and one item caught my eye. Shotclip, one of the NDRC’s incubator companies was launching a beta of its new video editor app which enables users to edit videos and photos to make great home movies. I got in touch with Conor McNally, Shotclip’s CEO and asked if he would be interested in using our Leinster v Castres game as a beta test for his innovative app. I didn’t have to ask twice, Conor was fully on board and together we worked to ensure that we captured as good a video of the day as we possibly could.

The Shotclip app works on the premise that a group (a few friends or up to hundreds of fans or employees) shoot video clips and upload via Shotclip. Then the users vote for their favourite clips and the Shotclip platform works its magic to produce the end video. For the Leinster v Castres game we reached out to the Leinster fan base via the Official Leinster Fan Club and they kindly put us in touch with a group of tech savvy Leinster fans. We beefed up the ‘film crew’ with some of our own colleagues from the Big Red Cloud.

The result is impressive – it’s the output of a diverse group of people, all shooting video independently of each other and I think the end result is fantastic.

The cost – a few drinks pre-match in the OLSC supporters bar in the RDS Arena plus a Big Red Cloud beanie.

The key lesson here is that we manged to extract an extra piece of excellent marketing collateral from collaborating with a company that was itself eager for the brand awareness opportunity.

The next time you sit down to plan for an event or a big marketing push make time for a brainstorming session. Look around you and see where opportunities for collaboration lie. They are all around you!


Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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