Have you ever wondered why so many people would rather buy from the large chain stores than from a small business like yours? Many small business owners automatically assume that the bigger marketing budgets of companies like Tesco or Aldi are the reason local Mom and Pop Shops have such a difficult time getting and keeping new customers. In reality, the truth is far less cut and dry.
Misconception #1: Products from small businesses cost more.
Many consumers assume that the larger chain stores tend to offer better prices because they can buy inventory in massive quantities and spread it out over the entire country at just a few cents cheaper. However, thanks to the accessibility of the Internet and smartphone technology, many small business owners now offer instantaneous coupons and discounts that can meet or beat the Big Box Retailers. Consumers are also much more willing to pay a slightly higher price for a product of higher quality and individuality from a small business owner.
Misconception #2: Small businesses don’t have a wide selection of inventory.
When you know what you’re looking for, then small businesses are often the preferred choice over larger chain stores. Small businesses tend to specilaise in a particular niche. Instead of offering only one or two choices across an inventory of thousands of products, they tend to offer a multitude of selections in only a few categories. Furthermore, they also tend to be far more willing to order special items not already in stock for loyal customers.
Perhaps the best attribute of small businesses over the larger competitors is their dedication to excellent customer service. Employees of small businesses tend to be very passionate about their work and their customers. They also tend to ask for customer feedback and to respond accordingly. Smart customers know that when it comes to quality and value regarding local businesses, size doesn’t matter.
