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As a small business, you rely on hardworking and professional employees to give the highest quality services to customers. They are the people who are branding your business and ensuring people become repeat customers.

Yet your employees aren’t mindless, unfeeling zombies who don’t need encouragement or recognition for their tireless efforts to bring in more sales. They want their efforts to be seen and acknowledged by their bosses.

Also, it’s incredible how employees can become more productive when a boss shows their appreciation. The employee becomes more motivated in providing exceptional services, and will even strive to do better when they know there is an even greater reward waiting for them. For these reasons, many business oweners offer employee perks.

Offering Employee Perks

Small businesses just starting out should take employee perks into serious consideration. Your employees may be taking on many tasks that are beyond their job titles to get your new business up and running. Giving them perks lets them relax, relieves stress and can make their lives easier. Some perks that you could offer may include:

  • in-office massages
  • yoga sessions
  • discounts for sporting events, groceries, golf courses, cinema tickets or gym memberships
  • gift cards
  • spa treatments

Budgeting For Employee Perks

You may believe that these perks are beyond what you can afford. Yet there are ways to show your appreciation without putting a significant dent in your accounting books.

Here are a few tips to give employees the perfect perks.

  1. Ask the employees about what perks they want. You may be surprised that they will suggest things that will fit into the budget.
  2. Narrow down your choices to the perks that employees will use. There’s no point in purchasing things like a gym membership if nobody can get to the gym to work out.
  3. Ask vendors, suppliers and business clients you work with if they can offer discounts to products and services. You can save money and build stronger relationships.

Think outside the box when it comes to employee perks. Just because you own a hospitality business does not mean that the perks have to be related to your industry. Your employees might like a break from the norm and a rest from always thinking about work when they are trying to relax and enjoy their perks.

So sit down with the accountant and figure out what perks you can offer. You’ll want to decide on the frequency of the perks as well as whether you will be paying a one-time expense or ongoing expenses such as a gym membership year after year. You may want to offer different perks occasionally to get employees excited and to keep their interests. Also, be aware that employee perks are a great way in hiring new staff, as the eager workers will see this as an extra benefit when working in your company.

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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