Skip to main content

Facebook Power Editor

If you are a small business and are thinking about, or even already, using Facebook to run some paid advertising for your business then you need to know about power editor. The tool can be found on the adverts manager page in the left sidebar. The power editor allows you to target your ads to very strict parameters, making sure that your ads budget is used effectively.

The editor can define an audience using information that users fill out on their profile such as whether they are in university or if they are a small business audience. It can also geographically target so that if you’re a small business you’ll know that your ads will only be seen by those potential customers in the surrounding area. In addition you can also select what part of Facebook you would like your ad to be displayed on, including mobile platforms. There is great debate presently regarding whether the newsfeed or the sidebar is providing greater ROI on your ad investment. It is unclear why power editor is not set as the default Facebook ads platform because it is much more effective to create your campaigns through the editor. If you’re using social media for small business it is imperative you use this effective tool.

LinkedIn does not accept PayPal

LinkedIn has the potential to be a great small business social media platform. Promoting your business to professional business people in a business environment sounds good. However, LinkedIn currently do not accept PayPal as a means of payment for their ads function. This is a major issue and is likely costing the professional networking site hefty revenues. Some businesses have a no credit card policy. This instantly rules out LinkedIn as a platform for them to do paid advertising on. In addition, their minimum budget per day can be extremely high, up to €10 in some cases with minimum bids for impressions and clicks reaching up to €3 in other cases.

This is not to say that LinkedIn advertising isn’t effective. Despite these issues, it may provide a better return than other small business social media. It’s all about what type of audience you want to target. LinkedIn may benefit from the professional context its ads are set in in terms of conversions. However, the issue with PayPal and high minimum bids are no doubt an issue for many would be advertisers.

No competitions on Google+

Google+ does not allow the running of competitions on your brand’s page. This may come as a surprise where competitors such as Facebook and Twitter consent to this and allow you to use actions such as Likes or Follows to collect entries. However, Google has warned that competitions must be run externally to your Google+ page and that they will take a hard line on anyone who breaches this policy.


Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)