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Starting a new construction business, indeed, any business takes courage. Unfortunately, it also requires a certain level of dedication, skill, and ingenuity, too. If you want to be your own boss by starting a construction company, then here are some simple marketing ideas that can prove very profitable.

1. Hire a professional logo designer

Your company logo is the visual calling card for your business. It is the image that will play a significant role in the success of your branding strategies. Professional graphic designers are very creative, and they can create a professional logo that truly represents your company brand.

Think about this – with your construction business, you plan to help people realise their dreams for their homes so make sure your logo is one that is reassuring and looks great. It’s amazing how many logos look like an afterthought – is that a company you’d do business with?

2. Set a budget

Be careful of underbidding on a job. Especially in the beginning stages of a construction business, some people tend to focus more on landing a paying gig than on the potential for profitability. While it is important to get your name out there, you also don’t want to get the reputation as a construction manager who can’t budget properly.

3. Maximize your profits

Even though you love what you do, you still have to pay attention to the profit margins. There will always be a temptation to spend the extra cash on new equipment, the hiring of new employees, or on creative marketing campaigns. Set aside a certain percentage of the profits for these upgrades, and stick to it. The Big Red Cloud accounting software makes managing your finances quick and easy.

4. Learn social media

Too many first-time business owners are intimidated by social media. The mistaken assumption is that the business owner has to be active on multiple different platforms simultaneously, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tumblr. Who has the time? Instead of signing up for five different accounts in a single day, start out small. Pick one or two that appeal to you the most, and just dive right in.

5. Post pictures of jobs on social media

Social media is a great way to showcase your portfolio of past work. As you complete each job, post some “before and after” pictures. Maybe you can even get the client to write a glowing recommendation about your construction services, too.

This is so important – word of mouth is probably the key to a successful construction business. So make sure you amplify your word of mouth by engaging with social media.

6.  Find a niche

What is your particular area of expertise? Do you prefer residential renovations? Are you an expert in new construction of luxury homes? Or maybe you excel in building multi-level parking garages or strip malls? Establish your company as an expert in a particular field, and customers will be willing to pay ‘top dollar’ for your services.

Building a strong company brand takes hard work and patience. While social media is a very effective tool, it takes much more than an active Facebook account to achieve financial success. Whether you are interested in starting a new construction company or simply want to promote the one that you already own, following these very simple strategies can help increase profits and brand name recognition.

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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