Skip to main content

My name is Sean Murphy and I have just completed my 3rd year of Business and Economics at Trinity College Dublin.  For the past 6 weeks, to complete an internship requirement for my degree, I have been working at Big Red Book & Big Red Cloud.

My first role within the company was to get in contact with Big Red Book users and provide them with technical support. This support was mainly based around helping users get updated to the newest version of Big Red Book’s accounting software. This position meant that I spent a lot of time speaking on the phone to customers which allowed me to develop my communication skills and gain direct feedback from them about the product.

After this, I began working within the marketing department. I had the opportunity to work with some marketing tools that I had never come across before. For example, I used Unbounce to create different landing pages to help improve the conversion rate of people visiting the Big Red Cloud and Big Red Book websites. I also worked with Google AdWords to increase the flow of visitors to the websites. My favourite task that I had been assigned was to create several 15-30 second advertisements that Big Red Cloud could use for their video campaigns. For this, I used Biteable which is an easy-to-use video maker and it’s definitely one that I will be using again!

Last summer I was as an intern at Deloitte, Dublin. It is interesting to compare my experience in a big firm like Deloitte to a smaller company such as the Big Red Cloud. In Deloitte, you worked on an office floor that was dedicated to the department that you were in. In my case, it was consulting, and everything happening around me was consulting based. Sometimes it would be easy to forget that we were only a segment of the overall company and that there was so much more happening behind the scenes.

In the Big Red Cloud, you can see exactly how all the departments of the business work in sync and complement one another. Each department works side by side on the same office floor. It begins with the coders and the developers who create the accounting software product, the marketing team then places the product into the eyes of the potential users, the sales team sell the product and the support team help with any issues that the users might have. It demonstrates clearly how every department within a business is interconnected and how it is important to communicate between departments and to keep goals aligned.

The work environment and culture at Big Red Cloud is something that really stood out for me. From day one everyone was accommodating and friendly. There was always a good sense of comradery amongst one another in the office and I found that there was no power distance among the employees and the senior members of staff. Even in my short time of working here, there was a Summer BBQ and a lunch outing to celebrate Big Red Cloud’s 4th Birthday. This says a lot about the care that the management have for their employees and this is reciprocated through hard work by the staff.

To add to this, anyone is welcome to call into the management team’s offices with a question. An example of this was that Marc O’Dwyer (CEO), Paraic Nolan (Director) and James Caffrey (CFO) all gave me a generous amount of their time to ask them questions regarding career paths and advice. These chats were very insightful and have given me a clearer idea of what I want to work towards in the future. I thoroughly enjoyed my internship at Big Red Cloud.

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

This site is registered on as a development site. Switch to a production site key to remove this banner.