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Family matters

Family-owned businesses enjoy a number of advantages, which at least partly explains why in most countries around half of all private sector workers are employed by such businesses.

Articles about family-owned businesses often refer to the proverb about the first generation creating the wealth, the second generation spending it, and the third generation having to start all over again.

Different cultures have their own versions of this proverb, which would suggest that there may be some truth in. But there are also many family businesses and business families that continue to thrive well beyond the third generation.

In fact, there is plenty of evidence to suggest that businesses that remain under control of the founding family last longer – and the presence of Walmart, Volkswagen, Ford and Aldi on the lists of the world’s largest companies shows they are not only long-lasting but can also be highly successful.

Blood bonus

Family firms tend to be more focused on the long term which helps foster determination to succeed – something that has come to the fore during the pandemic where family firms have shown resilience and entrepreneurship, quickly adapting business models to find new ways of working and meeting the changing needs of their customers.

Rather than making decisions designed to maximise returns to external shareholders and measuring success purely on a quarterly basis, a family business can think in terms of years and even generations and make decisions that are aligned to that longer term view. 

Outside assistance

Family-owned businesses don’t need to be run exclusively by family members. As the business grows there can often be a need to ‘professionalise’ it. This may involve formalising processes, upgrading systems, and bringing in non-family members into senior management roles as well as adding non-executive directors to the board.

These outside perspectives can be useful to the family, particularly if the current management structure is solely made up of family members.

Even the most talented families will have gaps in their collective skills and experience. Non-family members can not only plug these gaps but also remain impartial when disputes arise.

Different strokes

Every family and every family-owned business is unique and will possess different skills and competencies and have different needs. The key to success is having the right people in the right positions to deliver the objectives of the individual or individuals that own the business.  

It is also important to ensure that clear roles and responsibilities are defined and that any non-family members being introduced into key roles are provided with the necessary authority to do the job that they have been brought in to do – otherwise they may not stay on board for long.

Bringing in ‘outsiders’ can seem daunting to some families as they may feel scrutinised and challenged about how things have been done in the past. This highlights the importance of ensuring they bring in a good fit, someone who has worked with family businesses in the past and understands that family dynamics can be challenging. 

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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