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An interesting footnote to Google’s announcement that they are creating a new company called Alphabet is that the domain name does not include the new name – it’s simply called ‘abc.xyc’, clever in it’s own right but interesting when you Google the word ‘alphabet’ and the results are dominated by the announcement of the new company creation. Google’s Alphabet has hit the streets.

I wonder what the folks over at think of this announcement and I’m sure they’ll have witnessed a massive spike in their website traffic. Judging by the slow page load it looks like their serves are taking a hammering. People still automatically assume and go to the .com variant to begin their search.

When we won the Sponsor for a Day competition lat year we prepared our server configuration to handle the spike in traffic on the day of the game, January 17th. Five million viewers in the UK and 750,000 in Ireland tuned in to the Leinster v Castre game and we did indeed witness a massive spike in traffic. We were prepared and as it turned out the work we did also increased the speed for existing customers and our online accounting software. Win win all round.

Other than a line of metadata that says they are into business mobility and fleet management and that they are owned by BMW, I can’t dig any deeper because their website isn’t loading but once the furore dies down it will be interesting to see what increase in leads, if any, emerges.

A civil course of action from the guys and gals at Google perhaps would have been some sort of tip off to the web team at that they would be best served to reconfigure their servers in anticipation of a spike in traffic in and around the week beginning 10th August.

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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