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Dublin Design studio was created in 2014 and they are looking to fund their first product, Scriba, via the cloud based Kickstarter platform.

From the guys at Dublin Design studio: Scriba is a new stylus designed around the natural movements of your hand. With a flexible body and dynamic squeeze motion, Scriba responds to your every touch, empowering you with greater freedom to express your creative self.

Scriba is clever; it’s a well thought out solution to an everyday problem – how to draw on iPads and other tablet devices. There are plenty of digital styluses on the market but Scriba sets itself apart  by being designed around the ergonomics of the hand and is not merely a digital equivalent of a traditional pen.

Scriba is also clever in that it has identified a target audience to go after. It’s targeting a niche of 3.5 million professional creatives in Europe and the US. They believe that by building credibility in this market that it will provide the gateway to the estimated 40 million illustrators, artists, hobbyists, mobile workers etc… worldwide who buy a digital stylus every year.

This could also prove to be a gateway to the some 650 million iPad owners worldwide with an expanded market in the 900 million creative painting and drawing apps downloaded every year. Pretty impressive market statistics.

Kickstarter is proving to be a great platform for new businesses to finance the manufacture of their products. As we reported back in November 2014, fellow Dubliner Rob O’Reilly, smashed his Kickstarter goal of €15,000 by raising €22,884 from 73 backers for his Expressiv plug and play electronic keyboard. As of Friday afternoon, the 17th July, Scriba has reached €15,567 of its €65,000 target from 128 backers. With 26 days to go, Scriba is well on track to achieving its goal of €65,000.


The stats behind the Kickstarter business are impressive. Since its launch in 2009, 9 million people have pledged more than €1.64 billion, funding 89,000 creative projects. With 15 diverse categories to choose from there is an opportunity for every small business reading this blog to consider a Kickstarter campaign.

Kickstarter have what they call a ‘Creator Handbook’ and it’s an easy-to-follow 8 step approach to getting started with your own project.

Imagine, as a startup, being in a position to have several hundred prepaid orders for your first product. No need for invoicing multiple clients, it’s all handled on Kickstarter’s software platform.

Check it out, who knows, Kickstarter could be just the opportunity your business idea has been waiting for.

If you do sign up to the Kickstarter platform drop us a line here at Big Red Cloud. We’d love to write about another success story.




Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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