Benefits of good marketing

By Alex O'Dwyer - 31st May 2016

Find under: Small Business

As a business owner, making sure you have all the systems in place is key. How can your business operate or hope to survive without them? Along with accounting systems, HR systems and others, it’s taken a good number of years, but marketing is now recognised as an essential component of a businesses’ key systems.

Why?

The benefits of good marketing will be evident as you build your brand, raise your visibility among diverse audiences and gain a competitive edge among the competition. Without a doubt, every business should have some type of marketing strategy that will work to help gain a solid customer base.

Here are six good reasons to have a marketing strategy:

1. Sales

When you employ good marketing tactics, you will make more sales. Fact.

2. Reputation

Your business reputation is very important. As you market online and through advertising, being transparent, engaging with customers and using smart tactics will enhance your reputation in a positive way. Having a positive reputation in this super-connected world is proving to be a critical differentiator. Fact.

3. Audience

Good marketing helps you gain data and metrics to learn more about your target audience(s) so you can be more targeted in your strategy and advertising. Fact.

4. You earn trust

Great marketing strategies help to build trust, which is like gold. Trust will keep your customers invested in your products, services and brand. Fact.

5. Knowing what works

Effective marketing strategies help you determine what works and what doesn’t. When you have a series of campaigns, the metrics can help you assess what to do, when to do it, and what to stay away from. Fact.

6. Learning the marketplace

A core outcome of the marketing process is that you will learn more about the marketplace in which you are operating. It is important to not only know the marketplace but understand and know your customers as well. Having different brand personas is more important than ever so that you position you products and price them so as to extract maximum value from the marketplace. Fact.

There is a supporting cast of additional benefits to using good marketing tactics. The above six are some of the main reasons why good marketing can help your business succeed. Today’s marketplace is very competitive, so your business must be aware of the benefits of good marketing and make sure you put in place the systems to support your marketing efforts.

Taking the time to invest in your marketing will reap great rewards. Fact.

About the Author: Alex O'Dwyer

Alex is a digital marketing executive who works in the marketing team to promote Big Red Cloud's online accounting software. Apart from continuing her studies in digital marketing she enjoys social media, travelling, and shopping online!