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For those who are about to embark on the journey of business ownership, learning the secret marketing strategies used by the larger companies can save time, money, and infinite amounts of frustration. Most entrepreneurs already know the basics, such as providing excellent customer service and always paying your bills on time. But here are some of the lesser known marketing tips and tricks that can sometimes take years to learn.

1. Focus on only one or two marketing strategies at a time.

Don’t overwhelm yourself by launching several different marketing campaigns at the same time. The resulting mental anguish may take several months to overcome. Meanwhile, you will have difficulty in determining which campaigns were successful and which ones were not.

2. Engage on social media every day.

Of course, most of the larger companies have entire departments of staff dedicated to the sole purpose of social media marketing. But for the new business owner, spending a small amount of time every day on social media is essential. Avoid managing multiple different platforms. Build a loyal following on only one or two choices before moving on to a third. Even if you only spend twenty minutes per day on social media, it’s always best to have a consistent presence.

3. Consistency is crucial.

Your consistency in social media presence should also translate to your daily work practices, as well. If you plan to upload a new blog post two times per week, then follow through and be consistent. Your customers will grow to depend on the new content, and the search engines will, too. Consistency in bookkeeping procedures, marketing strategies, and even answering emails helps to streamline your day-to-day operations. Big Red Cloud software provides consistent accounting procedures, which can also help business owners make more accurate marketing decisions, too.

4. Know your target audience.

It’s always a nice feeling when your website gets a sudden surge in traffic, but are these new viewers pre-qualified to buy your products and services? Knowing your target demographic is essential. The last thing that you want is to waste valuable resources marketing to people that have no intention of spending money.

5. Ask for help.

Too many entrepreneurs are afraid to ask for help. Perhaps they view it as showing some sign of weakness, but the most successful business owners are always quick to call in an expert to resolve a solution quickly and without creating a long list of new problems. Nobody can do it all.

6. Never stop learning.

One of the most powerful marketing secrets of marketing experts like Richard Branson and J.P. Morgan is to never stop learning. We live in a digital age. There will always be a new Google algorithm update, a new software to learn, or a new product that your customers demand. The most successful business moguls rarely fear change and are always anxious to learn new things.  In fact, many of them set aside a certain portion of their work day specifically for self-education.

If you want your small business to grow to that of a large company, then simply model your marketing strategies after a company that has already achieved financial success. Why try to build a better mousetrap? Follow the marketing tips and tricks of companies that you admire and have achieved the success you want for your business.

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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