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Creating an online brand is no longer optional. It has become a necessity for all types of business industries even when their main customers shop at brick and mortar stores. Branding is of huge importance to small businesses especially. Having an online presence allows your business to reach customers at all hours of the day to promote your business, bring industry news to peers, offer upcoming special sales, and providing engaging content. When a person becomes familiar with your business, they are more than likely to shop at your company when they are in need of products and services.

Posting on blogs, interacting on social media, and networking with industry professionals are all marketing tactics aimed at creating an online presence. Yet the one type of online marketing that is just catching on is video. Videos are becoming a dynamic branding option for businesses because of its versatility and the advantages it gives to businesses.

Different ways of using video marketing

A great aspect about video marketing is that you can use it to promote a different variety of content. So you are not stuck in doing the same marketing promotions that your competitors are doing. Here’s some video marketing ideas to use to promote your online brand:

1. How-to videos: How-to videos are ideal for products that may be installed into other equipment or used in projects. The videos can help people understand how to install or use the product correctly. You can also provide videos that offer maintenance tips for products. On our Big Red Cloud website we have many simple videos showing users how to use the accounting software.

2. Company visions, testimonials or objectives: Business owners have been using videos to create a more personal feeling to their about pages. The video can talk about what the company strives to do for customers, provide testimonials and reviews from satisfied customers, or elaborate on present and future objectives of the business.

3. Selling products: You may have an exciting new product to introduce to customers. Video marketing allows you to introduce new or expanding product lines. It can also help you up sell products that are slow movers as you can offer special bundle deals.

4. Further define your industry: If you are in a niche industry that is not well known, then videos can share industry news to help clients understand your products and services. By providing commentary and details about your business niche, customers will recognize you as an industry expert.

Video marketing is easier than you think

There are a large number of professional services available so you have the business video you desire to market your brand. If you are looking to shave costs, you can purchase video production applications and create it yourself. Once you have the video you desire, you can host it on a number of different platforms such as YouTube, Vine, Vimeo and many others. Then you can place the video on your website or share it on social media sites such as Facebook and Twitter.

Video marketing opens up another marketing tactic to further promote your online brand. Keep your content fresh and entertaining as you can bring in more traffic to your business website. Find out more about building your brand in our handy guide.

Marc O'Dwyer

After completing a Graduate program in Marketing, Marc’s impressive sales career began at Allied Irish Banks, Pitney Bowes and Panasonic where he received numerous Irish and European sales performance awards and consistently exceeded targets and expectations. In 1992, Marc’s entrepreneurial spirit led him to set up his own business, Irish International Sales (IIS). Initially, this company was a reseller for Take 5 Accounts and Payroll software. Within four years, IIS became the largest reseller of Take 5 in Ireland, acquiring four other Take 5 resellers. He also found time to set up two mobile phone shops under the Cellular World brand and a web design company offering website design services for small businesses. In 2001, he bought the majority share in a small Irish software business, Big Red Book. At that time, the company was losing money. The company became profitable within two months, and Marc then acquired a payroll company to compliment Big Red Books Accounting products. In 2003, IIS were appointed as Channel Partners with SAP for their new SME product, SAP Business One. Marc sold his Take 5 business and concentrated on developing this new market for SAP As a result, by 2007, IIS was recognised as the largest Channel Partner for SAP in EMEA (Europe Middle East and Africa). In 2008, the IIS Sales Manager bought the Company from Marc in an MBO. He launched Big red cloud in June 2012, the online version of big red book, to date the company successfully converts 59% of trials into sales and the number of customers is growing rapidly. Marc continues to run both Big Red Book and Big Red Cloud which now support 75,000 businesses. He is a very keen sportsman, having played rugby for 20 years, represented Leinster at under 16 and under 20 levels, and league squash with Fitzwilliam Lawn Tennis Club for 10 years. Marc has competed in 11 Marathons, including the London and Boston Marathons, and has completed several Triathlons and Half Ironman races. He has also completed six Ironman Races in Austria(x2), Frankfurt (Germany), Nice (France) , Mallorca (Spain) and Copenhagen (Denmark)

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