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Introduction to eCommerce

This is a practical course with the end goal of creating a live website while giving the learners the ability to grow their online presence, expand their markets and increase profits.

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COURSE OUTLINE

Upon completion of this course, students should have an accurate understanding of setting up and maximising their online business. This is a practical course with the end goal of creating a live website while giving the learners the ability to grow their online presence, expand their markets and increase profits. It will be delivered 100% online using the Moodle Platform with support being available throughout via Moodle messaging. All material is available for download within the course and a BigRedWeb website is available for the duration of the course. Learners can work at their own pace for up to 8 weeks.

Entry Requirements

  • Aptitude: Good communication skills are essential, including verbal and written command of the English language.
  • Previous Experience: There are no specific pre-requisites required.
  • Technical: Connection to Broadband sufficient to view video and a device suitable to carry out the practical element of the course.

Course Content

  • Title: Introduction to eCommerce
  • Award: Introductory Certificate in eCommerce
  • Awarding Body: Big Red Book
  • Indicative Hours: 16-24 hours
  • Duration: 8 weeks
  • Delivery: Blended – Full suite of pre-recorded material supplemented by live Zoom workshops. Tutor support via Moodle message throughout.

Learning Outcomes

When the learner has completed this course, they will have an in-depth understanding of the practicalities of selling online and will have created a fully operational eCommerce website using BigRedWeb.

Content:

Underpinning Knowledge for eCommerce

  • Preparing to create your online shop
  • Marketing your online shop
  • Getting found on Google and Google ranking
  • Sourcing the right content, images and descriptions
  • Understanding your customer expectations

Practical Application (Using BigRedWeb and other popular Apps)

  • Setting up an online shop
  • Using Facebook, Instagram, Amazon etc.
  • Search Engine Optimisation (SEO) for your new website.
  • Adding content to your website
  • Meeting customer expectations via your website

Get Started with Introduction to eCommerce

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Interest

Kildare Wicklow Education and Training Board (KWETB) and the Big Red Cloud are delighted to have collaborated on a suite of new Payroll and Accounts Courses designed by industry experts specifically for the Irish market. These blended courses combine flexible learning and practical skills based tasks enabling a learner with little or no prior knowledge gain employment or upskill themselves to work in a payroll or accounts department of any company.